Tuesday, June 19 2007 @ 10:40 AM CDT
Microsoft has revealed details into their latest viral ad campaign called Iris designed to promote the highly anticipated Halo 3.
According to Eurogamer, Microsoft calls Iris a "spiral campaign", promising to reveal details about the Forerunners, as well as other elements of the story line.
There are already reports that the campaign officially began this past weekend, with the distribution of flyers in New York City and London, bearing the apparent logo of the campaign, and the message "We are not alone."
At the moment, it's unknown who's behind the campaign.